Running a successful business requires an extensive focus on what the customer wants and needs. In the fast-paced world we live in, it is necessary to offer access to your services in multiple ways. Doing so helps ensure that your customers have access to what they need, when they need it, in a manner that best suits their busy lifestyle.
Businesses that provide a necessary service serving a wide array of people need to be accessible around the clock. Not only are daily operating hours a concern for customers worried about paying a bill or communicating with a representative, but so is the freedom to access their information at literally any time they wish. Examples of this instance may be present with small city utility providers, or even nationally recognized insurance providers.
Because it’s so crucial for your customers to have access to the services or information they need, when they need it, you should consider adding a customer portal.
What is a Customer Portal?
Customer portals are secure websites that allow companies to share information with their customers regarding their accounts. Customers may check their current balance, the amount owed, or update their contact information. They may be able to perform multiple other tasks depending on the type of business associated with the portal.
These portals can significantly enhance the user experience and improve your relationship with your customers. That’s because you are providing immediate attention to their needs. While your customers may not need access to these services 24 hours a day, it is essential that they can have access to this functionally whenever the need arises. If your customer changes their phone number, for example, they can update this information immediately without having to wait to contact your customer support team, making the process of updating information less time consuming for everyone involved.
Factors to Consider When Adding a Customer Portal
There is no one-size-fits-all solution for customer portals. Different industries have different needs, and it’s essential to find a portal software designer that understands the unique needs of your customers. Choosing a company that takes the time to ensure your portal is functional and efficient will help guarantee that your customer portal is a worthwhile investment.
Some of the services you may want to consider adding to your customer portal include:
• Allowing the customer to pay their bills around the clock using various forms of payment
• Full access to all account information such as payment history and contact information
• A message center where customers can send emails at any time
• A Live Chat option
• The ability to cancel or put services on hold if needed
Finding the right technology partner to help you create a fully functional portal for your customers is essential. It would be best if you had a software developer who understands precisely what your business requires and what you want your customers to have access to while logged into the portal. Remember that providing your clients and customers with this form of flexibility will strengthen your relationship with them and could ensure that they will remain a loyal customer for years to come.
Ready to build a self-service portal for your customers? Reach out to the experts at Exclamation Labs for a free consultation today!