Ideally, you have assembled a team of insurance industry specialists who excel at what they do. Depending on the size of your company, your in-house marketing and IT professionals may have a full workload. Perhaps these team members are great at what they do, but they lack advanced training in the newest technology.
A digital agency partner, like Exclamation Labs, can act as an extension of your teams. We can help you offload the less insurance industry-related or more time-consuming work so that your marketing and IT teams can focus on executing the specialized projects you hired them to do.
Ultimately, your partner should help you save time. If you are dedicating more time to managing your partner, or endlessly following up for progress updates and current task load, it may be time to reassess how you work together.
Here are some ways you can work smarter, not harder, with your digital agency partner
5 Ways to Work Smarter
1. Keep Open Lines of Communication
Communication is the foundation of any partnership, which is why it is first on our list! Much like personal relationships, ensuring there are open lines of communication between your company and your agency partner will save you from heartbreak down the line. Here are a few questions to get things started:
- Who is the communication point person on each team?
- How do you prefer to communicate? Preferred tools?
- What is a good schedule for check-ins?
- At what intervals should we assess project objectives (weekly, monthly)?
2. Use the Right Tools for Your Team
The eLabs team builds digital insurance solutions that seamlessly integrate into your existing systems — taking customers through a transparent quote, application, and purchase process that drives sales. We may make recommendations on tools that will help you reach your goals, but we will start with your existing systems and tools unless you tell us otherwise.
3. Ensure Your Partner Has Insurance Industry Expertise
A successful partner will be the one that understands your business and industry from the inside-out. Digital experiences are incredibly important to today’s customers, which is why the ideal partner will know exactly how to connect with your industry’s customers online, encouraging them to interact with your business and move down the funnel. Likewise, IT solutions should be leveraged with the end-user in mind.
4. Fill the Gaps in Your Team’s Skill Set
Third-party vendors should help your in-house team tackle projects and objectives that require a skill set that your team members may not possess. From digital design projects to managing IT resources or deploying code updates, the partner you choose should be able to fill the gaps where you need expertise.
5. Find a New Partner
If you feel like the partnership is not working, it happens. Remember, your partnership should maximize everyone’s time and money, so if you realize your current collaboration is no longer serving those needs, it may be time to look for a new partner. Ideally, this will be a company with industry experience who will listen to your needs to develop and drive your digital strategy.
How Exclamation Labs Can Help
As a technology partner, we pride ourselves on asking questions, listening well, and ensuring that your customer is the focal point of the work that we do. At Exclamation Labs, we understand the needs of life insurance clients and consumers alike. Our team of designers, developers, DevOps engineers, and QA testers manage our insurance and finance industry clients’ projects from conception to production. We specialize in UX/UI design and web development, including digital experience optimizations (enterprise web design, increasing conversion throughput, etc.), agent sales tools, and service portals for agents and customers.