The right ideas, technology, execution, and people can create something special. Here are just a few examples of how our strategic thinking has helped clients and brands around the world to accomplish their goals:
CM&F Group, Inc. is a full service insurance brokerage firm located in New York City. Specializing in medical liability insurance, CM&F has insured healthcare professionals for over 70 years, with almost 80% of their business completed online.
Since the website is the primary driver for acquiring new customers and securing renewals, Exclamation Labs was tasked with optimizing the CM&F site to improve the customer flow and ultimately to increase the customer engagement rate.
"It was extremely important that when choosing a partner, we found a company that understood our business and brought innovative and forward-thinking ideas," shared CM&F CEO, Jay Sullivan. "From the start, we felt Exclamation Labs understood our business and took the time to learn who we are and what we do."
Our team recommended that a more modern, engaging website would favorably impact the conversion and retention rate. Exclamation Labs created:
The website launched in late June 2018. Early statistics show:
Additionally, Adworthy, Inc. provided strong SEO & Content Optimization support to the overall effort.
The team very much invested their time and talent in creating an industry-leading website that we are very proud to call our own. We are all very happy with the final product and very much looking forward to the relationship with Exclamation Labs in the years ahead.
A Simplified User Interface Produces Results
Since midsized banks often manage hundreds of independent systems, it is necessary to define who is allowed to access data within those systems. Successfully managing access includes identification, authentication, and authorization.
Headquartered in Oakland, MD, First United Bank & Trust has 26 branches located throughout Western Maryland and West Virginia. Exclamation Labs worked with First United to customize and implement an identity management and governance system for their use.
We were looking for a solution to manage provisioning and considered six possible providers. Of the vendors we considered, Exclamation Labs distinguished themselves with their technical knowledge and advanced digital capabilities, coupled with their affordability.
Provision® by Exclamation Labs provides banks with a single-source solution via connectors across their entire suite of IT systems (FIS and third-party). Provision makes it easy to automate the creation of role-based user accounts and privileges, adapted to unique branch configurations. Banks can also generate valuable real-time security auditing and reports.
Key Business Impacts:
Exclamation Labs can schedule a Provision demo with your team at your convenience.
Make Your IAM Job Easier
Insurance agents are looking for providers that are not only easy to work with, but who are leaders in digital transformation. Our highly integrated sales portals are helping insurance companies strategically acquire the best agents in the industry.
We enable disparate software packages to operate in one seamless interface:
Our contemporary designs give agents the tools they need to do business from anywhere, using a mobile device or desktop. Exclamation Labs knows that good UX = more sales. The interface is flexible and easily configurable to meet the unique requirements of individual agency partners.
Creating Smarter with Agent Portal
The Challenge: BSI excels in translating the precision and reliability of ultrasound, previously only found in a laboratory setting, into real-world field environments. Experts in the development of unique, rugged ultrasound sensors and “Smart” probes, BSI also created signal processing software that enhances and preserves data quality. BSI needed to explain a highly technical product in a simple and straightforward manner. Furthermore, it was important to be able to explain, and show, the features and benefits of their products to both a technical and non-technical audience.
The Solution: After spending time at BSI headquarters during a discovery period, the Exclamation Labs’ team was ready to begin BSI branding. The goal was to change the digital marketing strategy from the current process of describing individual products in very technical language to clearly presenting how those products solve customer problems.
The new website gave BSI’s brand the sophistication and corporate polish that it was missing. Customer engagement began to increase immediately, reflecting the success of the new solution-focused marketing strategy.
Modern design and customer focus
The National Science Foundation’s Mathematical Sciences Institute needed a way to share videos about their many research initiatives with member organizations. To help NSF further its mission of encouraging potentially transformative research, Exclamation Labs created a tailored video repository that:
Sharing research across organizations
Exclamation Labs has been Gerber Life's trusted optimization partner for online insurance policy applications since their first direct-to-consumer life insurance digital application went live in 2005.
We iteratively tested and tweaked every step of the digital application experience for optimization before launching. New enhancements have been continually added. Today, Gerber Life's application UX is optimized, driving customer acquisition, conversion and retention.
The Gerber Life digital application provides a rich and fast customer experience, and seamlessly integrates into Gerber Life's continually evolving technology environment.
Applications that Convert
Issue: Customers, in any industry, will do business where they get the best customer service. Gerber Life Insurance Agents needed modern sales tools that enabled them to do business outside the office.
Solution: Together with Gerber Life we created the Agent Zone™ mobile app that can be downloaded from the iTunes App Store, or Android Marketplace. The app empowers agents to quote new business from anywhere to drive increased sales.
Impact: A modern digital toolset that can translate to increased online revenue. The Gerber Life Agent Zone app set the standard in mobile business apps for insurance.
Love the app! Thanks for putting this app together! Much easier and quicker to run quotes.
Apps to Make Your Life Easier
GE Commercial Finance provides corporate, real estate, and healthcare financing to clients both nationally and internationally.
Exclamation Labs was tasked with designing an interface for a custom CMS that would be easy for various GE content managers around the world to use.
Tasked with delivering international sites for one of the most recognized brands in the world, our team designed a heavily visual interface to make deploying a new site simple — no matter what language you spoke. The result was an easy-to-use application that allowed GE Commercial Finance to get corporate offices to market rapidly, worldwide.
Ingenious Solutions for GE
DuPont™ SafeSPEC™ is a suite of interactive tools that provides the data to help make informed decisions about what type of DuPont personal protective equipment is best suited for the user’s needs. The selector tools enable search by easy-to-understand categories such as brand, design or standard. Users can also opt to search through a more detailed assessment based on specific hazard scenarios and/or tasks. Exclamation Labs provided project management, oversight, and in-depth training for the development of the SafeSPEC Product Selector for Europe. Additionally, our design team created a custom set of icons to help customers better visualize physical property information.
Exclamation Labs was also asked to create the database for the US selector system for products for use in controlled environments. These products differ from the SafeSPEC for Europe in that they are specific for use in cleanrooms to prevent particles shedding into the air and/or onto the surface of a product.
Selector tools remove guesswork
Headquartered in the historic district of Cumberland, Maryland, the Exclamation Labs team consists of individuals with varying backgrounds and experience who all share one common characteristic—their passion for the work that we do. Our casual yet professional atmosphere lends itself to a creative environment that produces outstanding results for our clients.