The Challenge: BSI excels in translating the precision and reliability of ultrasound, previously only found in a laboratory setting, into real-world field environments. Experts in the development of unique, rugged ultrasound sensors and “Smart” probes, BSI also created signal processing software that enhances and preserves data quality. BSI needed to explain a highly technical product in a simple and straightforward manner. Furthermore, it was important to be able to explain, and show, the features and benefits of their products to both a technical and non-technical audience.

The Solution: After spending time at BSI headquarters during a discovery period, the Exclamation Labs’ team was ready to begin BSI branding. The goal was to change the digital marketing strategy from the current process of describing individual products in very technical language to clearly presenting how those products solve customer problems.

• Content specialists organized information and revised website copy to reflect the new strategy
• The creative team assigned to the project created headlines for the site’s hero images that captured the uniqueness of BSI’s product line
• The User Interface team developed a strong color palette, fonts, and images that could be carried through to print materials and advertisements
• Vibrant Images, one of Exclamation Labs’ trusted partners, perfectly captured studio photos of BSI’s products
• Design experts ensured that the product shots conveyed the functionality of each product in a way that was both striking and easy to understand

The new website gave BSI’s brand the sophistication and corporate polish that it was missing. Customer engagement began to increase immediately, reflecting the success of the new solution-focused marketing strategy.

The National Science Foundation’s Mathematical Sciences Institute needed a way to share videos about their many research initiatives with member organizations. To help NSF further its mission of encouraging potentially transformative research, Exclamation Labs created a tailored video repository that:

• Allows member organizations to upload video content and associated materials
• Aggregates videos and their associated meta-data across 8 universities
• Provides a clean user experience for sharing and searching for video content
• Integrates into a CMS and video platform that houses the lectures

DuPont™ SafeSPEC™ is a suite of interactive tools that provides the data to help make informed decisions about what type of DuPont personal protective equipment is best suited for the user’s needs. The selector tools enable search by easy-to-understand categories such as brand, design or standard. Users can also opt to search through a more detailed assessment based on specific hazard scenarios and/or tasks. Exclamation Labs provided project management, oversight, and in-depth training for the development of the SafeSPEC Product Selector for Europe. Additionally, our design team created a custom set of icons to help customers better visualize physical property information.

Exclamation Labs was also asked to create the database for the US selector system for products for use in controlled environments. These products differ from the SafeSPEC for Europe in that they are specific for use in cleanrooms to prevent particles shedding into the air and/or onto the surface of a product.